SWOT Analysis

Análisis DAFO
Es el análisis de 4 variables (oportunidades, amenazas, fortalezas y debilidades. Permite analizar las características de la empresa en relación con el medio que la envuelve, compensando las oportunidades con las amenazas y las fortalezas con las debilidades.

Marketing dictionary. 2013.

Mira otros diccionarios:

  • SWOT analysis — is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the… …   Wikipedia

  • SWOT analysis — UK [ˈswɒt əˌnæləsɪs] US [ˈswɑt əˌnæləsɪs] noun [countable/uncountable] [singular SWOT analysis plural SWOT analyses] business an examination of an organization’s strengths, weaknesses , opportunities, and threats, used …   Useful english dictionary

  • SWOT Analysis — A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and… …   Investment dictionary

  • SWOT analysis — UK [ˈswɒt əˌnæləsɪs] / US [ˈswɑt əˌnæləsɪs] noun [countable/uncountable] Word forms SWOT analysis : singular SWOT analysis plural SWOT analyses business an examination of an organization s strengths, weaknesses, opportunities, and threats, used… …   English dictionary

  • SWOT analysis — stiprybių, silpnybių, galimybių ir grėsmių analizė statusas Aprobuotas sritis strateginis planavimas apibrėžtis Analizė, kuria apibendrinami ir sujungiami aplinkos ir išteklių analizės rezultatai, suklasifikuojami strategiją lemiantys veiksniai į …   Lithuanian dictionary (lietuvių žodynas)

  • SWOT analysis — Gen Mgt an assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing planning. It is also used in problem solving, decision making, or for making… …   The ultimate business dictionary

  • SWOT analysis — /ˈswɒt ənæləsəs/ (say swot uhnaluhsuhs) noun an analysis of a business under the headings of strengths, weaknesses, opportunities and threats. {S(trengths) W(eaknesses) O(pportunities and) T(hreats) + analysis} …   Australian English dictionary

  • SWOT analysis — An analysis of the strengths, weaknesses, opportunities, and threats of an organization as a form of appraisal of its current position at a particular time and future potential …   Accounting dictionary

  • SWOT analysis — / swɒt əˌnæləsɪs/ noun a method of developing a marketing strategy based on an assessment of the Strengths and Weaknesses of the company and the Opportunities and Threats in the market …   Marketing dictionary in english

  • SWOT — [swɒt ǁ swɑːt] noun HUMAN RESOURCES COMMERCE strengths, weaknesses, opportunities, threats; a system for examining a business plan, the way a company is run etc, to see what the good and bad points are: • Before producing a business development… …   Financial and business terms

  • SWOT - анализ — SWOT ANALYSIS (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS ANALYSIS ) метод маркетингового анализа в виде процедур сбора данных и установления соответствия между внутренними сильными и слабыми свойствами организации, благоприятными и… …   Словарь бизнес-терминов

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